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CPG Marketing Director


Job Title: CPG Marketing Director
Our Client: A Global Foods Company
Country: United States
Location: Buena Park, CA
Specialisation: Sales & Marketing
Salary: $100,000-$200,000
Job Reference: 4541
Contact Person: Leah SHI Senior Recruitment Consultant
Contact Email: leah.shi@cesna.com
Job Published: 2024-05-23

Position

CPG Marketing Director

About Our Client

Leader in Food Industry

Job Summary

  • ? Responsible for short-term and long-term category strategies for Asian Foods category in US and global markets in Canada and Europe across all channels in Club, Retail, Food Services.
  • ? Maintain a strategic multi-year plan and roadmap to support category growth and profitability targets and deliver compelling product/category messaging and positioning.

Job Description

  • ? Collaborate with cross functional stakeholders in Sales, SCM, R&D, Operations for product innovation roadmap, planning, commercial and distribution strategies, and any potential product issues.
  • ? Lead the development of annual marketing plan for the categories, through deep consumer insights including consumer needs, buying preferences, and macro trends. Partner closely with stakeholders to drive results.
  • ? Track the life cycle of the product and recommend adjustments to the products as needed. Gather and analyze consumer satisfaction, competitor actions, sales performance, impact of promotional programs and other marketing programs to rationalize the product line portfolio and adjust as needed.
  • ? Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
  • ? Continually monitor and report on the market landscape using competitive analysis and consumer insights to inform product decisions.
  • ? Develop and maintain a dashboard of metrics to understand category performance (e.g.,volume, profit); build data-driven narratives for Sales team for successful sales achievement.
  • ? Lead quarterly business reviews to present to Leadership team.
  • ? Manage and own P&L targets by categories and channels.
  • ? Conduct product/category analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
  • ? Lead quarterly business reviews to present to the leadership Team.
  • ? Manage and oversee a team.

Qualifications

  • ? Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
  • ? Passion for food is a must!
  • ? 15+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry. 5+ years in Marketing Director/Sr. BM level.
  • ? Excellent agility and problem-solving skills demonstrating the ability to work within ambiguity.
  • ? Effective skills in build relationships cross-functionally to meet business goals and objectives.
  • ? Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
  • ? Excellent verbal & written communication skills and presentation skills
  • ? Ability to accomplish tasks in a timely manner and meet deadlines.
  • ? Ability to travel.
  • ? Bilingual in Korean required.

What's On Offer



Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.


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Contact

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Leah Shi

+1 201 888 7503

leah.shi@cesna.com

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